Trees grow on money: an introduction

A regenerative business aims to move beyond the zero-sum game of sustainability and aims to give back more than it takes: to help re-afforest, de-carbonise, increase biodiversity, clean up the seas. To really work, there needs to be a radical shift of mindset. This introduction to the series defines regenerative business and how can we can all become regenerative, even if the environment is not part of our day-to-day purpose and even if we don't have large surpluses to invest in green initiatives.